Our world is changing rapidly and technology is one of the primary contributing factors.
As an event management company in Singapore running global events, we seen tech innovations modifying the way in which planning and organisation take place. From wearable tech to facial recognition, many new solutions have a role to play in the industry.
Contemporary event management services in Singapore cannot underestimate the power of technology. In fact, 2020 will be the year during which some relatively new developments will solidify their role in the niche.
Wearable Technology and Event Planning
Many events have included wearable tech and its numerous applications. Some have gone as far as saying that wearable technology is the future of event management. Hilton America’s Leadership Conference has experimented with such gadgets and the results are definitely worth mentioning.
At check-in, guests were issued a piece of wearable tech for the purpose of exchanging contact information readily and effectively. Gamification was also utilised, awarding participants with points for every single smart transaction completed.
The endeavour was a major success. The average event participant made 31 connections through this simple method of exchanging information. Some of the participants also used their device to bookmark sessions, live mapping and even to receive alerts about scheduled activities.
This is just the tip of the iceberg when it comes to using wearable tech in event management. Wearable devices can result in better experiential events by ensuring logistical simplicity, automatic data collection and providing actionable insights.
Facial Recognition’s Amazing Power
While facial recognition software sounds like something out of a science fiction movie, it is widely used at airports and security checkpoints.
The technology allows for the scanning of large volumes of information of people in an existing database. The process is non-intrusive and much faster than standard identity verification procedures.
It is easy to see how such automated options will benefit event management companies.
Registration and check-ins could become a breeze whenever facial recognition is employed. Bottlenecks will become a thing of the past and planners will be free from having to increase the expenditure caused by opening additional check-in desks and hiring more employees for the purpose.
Facial recognition delivers great benefits in terms of session tracking and attendance. Who attended a particular event or seminar? What other aspects of the conference was that same person drawn to? This incredibly valuable data can contribute to more detailed analysis and better organised events in the future.
Driving Engagement Through Gamification
An example of gamification has been mentioned above but since it plays a big role in ensuring optimal engagement, it deserves a separate section of its own.
One event that brought gamification and social influence together was the annual JiveWorld.
JiveWorld is typically attended by technologically-savvy individuals and numerous influencers. A simple and flexible game was introduced during the latest edition of JiveWorld, both to drive engagement up and to enhance marketing efforts.
Participants earned different badges through the completion of specific tasks – uploading a photo on social media, creating a tweet with a specific hashtag, etc. Random draws were carried out throughout the event to encourage those with fewer badges to continue participating in the game.
The setup made it easy for people to get competitive and also – to play to their strengths. There wasn’t one set way in which one could earn and some of the attendees decided to opt for specific badges that resulted in a predetermined set of awards.
Gamification can play a crucial role when it comes to engagement and community building. When a game is developed in a flexible and non-conventional way, it can accomplish a lot more than what it is intended.
A final piece of technology worth examining in this guide is projection mapping.
The concept itself sounds pretty simple – using technology to project an image on a wall or a screen during an event. So, what’s so special about projection mapping?
With new technologies, a projection on a common surface can quickly turn into an interactive, tactile display that people will engage with to receive a specific message or complete a simple task.
It’s possible to carry out 2D or 3D projection mapping, creating a whole new platform for communication and storytelling. Here’s one example of how projection mapping was carried out at the MP-Studio Digitalk. Not only did it change the appearance of the venue, it resulted in a whole new immersive experience for the audience.
Projection mapping is truly versatile – equally suitable for indoor and outdoor events. While larger surfaces result in a more majestic and stunning outcome, a smaller projection can be done nearly anywhere and it can help boost the engagement factor.
These technologies allow for the creation of a wide array of event experiences. While the ultimate goal is a higher level of engagement, data collection, security and logistics can also be simplified through the employment of the right tools.
The four examples mentioned here are just a small overview of the tech that will shape up event management in 2020 and beyond. Predictive analytics, robotics and even 3D printing will also strengthen their positions, allowing organisers to truly customise just about every aspect of the attendee experience.