Focusing on Event Management Sustainability: Is it Important?

  • April 4, 2018
  • Blog

Effective event management comes with many considerations. Over time, sustainability concerns have started ranking among the keys that event companies focus on. There are several reasons why environmental-friendliness has quickly become a top priority.

We all know that the planet is changing and the availability of resources is decreasing. As a result, many businesses have begun introducing socially-responsible practices and initiatives. A focus on sustainability is one of them.

Sustainable event management has already become a niche in the field of event organisation. There are specific rules and guidelines to follow, when it comes to reducing the environmental impact of an upcoming gala or a seminar.

What is Sustainable Event Management?

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Sustainable event management in Singapore is becoming a hot topic among industry professionals. The term itself refers to all the processes used to produce an event that has a minimal environmental impact. Sustainable event management is sometimes being called event greening because of the fact.

It’s interesting to point out that sustainability concerns were voiced for the first time during the 1992 Winter Olympics. As a result, the following Olympics that took place in 1994 in Lillehammer, adopted a much greener approach towards planning and event management.

Both socially and environmentally-focused decisions play a role in the planning and the execution of an event (whether corporate, municipal or international). Monitoring and evaluation following the completion of the event are also very important to assess the environmental impact and to produce guidelines for improvement the next time around.

Tips and Ideas for Sustainable Event Management

A comprehensive approach will be required to ensure the planning of a green event. Everyone, from the planners to the participants, should be on the same page to get the desired outcome.

Sustainable event management has a number of important components. A few of the key ones include:

  • The selection of the right venue and ensuring environment-friendly transportation options for the attendees
  • Training of all staff as far as sustainable practices are concerned
  • Sourcing of sustainable materials
  • Ensuring event accessibility
  • Having specific guidelines for event participants and attendees
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Internationally, various efforts have been made to standardise sustainable practices. The British Standard (BS 8901) is one example of such a standardisation attempt.

There are various things you can do during the event management process in order to plan and execute a green project. We’d like to acquaint you with a few of the top options.

Know What the Expected Environmental Impact is

Before any decisions about event planning and management can be made, you will have to work out the eventual environmental impact of the planned activities.

The nature of the event, the types of guests, the specifics of the venue and the technology being used will all give you an idea about the social and environmental impact to be expected. Based on this information, you can choose event management services in Singapore that will help you bring down the footprint.

The power consumption, the transportation, the types of materials and supplies required for the execution of the campaign – all of them matter. If you don’t know how to do the evaluation and choose greener alternatives, you should definitely seek an event company that specialises in the environment-friendly field. Such professionals will know what to track and what to change in order to meet your goal.

Come Up with a Sustainability Strategy

A strategic preliminary plan will guide all other aspects of event management, making it much easier to organise things and look for the right partners.

You will have to articulate your goals and the challenges that you’ve identified in the first part of the process. Based on such information, it will be much easier to come up with guidelines and approaches enabling you to meet your goals.

The APEX/ASTM Sustainable Event Standard is something particularly useful for newbies in the field. The standard was developed by the US Environmental Protection Agency but it can be applied to event management across the globe.

Keep in mind that Singapore has been recognised as Asia’s greenest city multiple times. Thus, local sustainability guidelines are also well-developed and pretty stringent. The Singapore Green Plan 2012 is an excellent document that highlights strategies for the period until 2022. This is yet another blueprint you may want to utilise for your event management efforts.

Choose the Right Contractors

Very often, companies work with contractors and partners on the execution of the event. When picking other companies to engage in the process, you will have to make sure that their philosophy is aligned with your own.

A power company, for example, may utilise a remote monitoring system to find out how much electricity is consumed during the event. Such data will be invaluable for next projects because it will allow for smarter choices.

There are dozens of examples here. When thinking about catering or food service, pick a company that utilises green and recycled materials rather than plastic. As small as such choices may seem in the very beginning, they’re going to have a huge impact on the overall environmental-friendliness of the event (especially if the number of attendees is high).

Reduce Waste

The final thing you should definitely focus on is reducing the amount of waste an event is expected to produce.

Once again, there are many ingenious options you can use to accomplish the goal. Organising a paperless event that relies on digital technology is one great option. Good event design will also be required to create the right ambiance without having to discard many items and materials in the aftermath of the event.

Something as simple as the selection of LED light bulbs in the venue, for example, will reduce the amount of energy and the waste because such bulbs are changed less frequently than other varieties.

These are just a few simple examples of what planning a sustainable event is like. Remember that it’s very important to get everybody on board with your plan. Choose event managers and other contractors that have goals and ethics similar to yours. Sustainable event management is becoming more and more popular, which is why you’re not going to run into problems as far as the selection of partners goes.

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