Many people attend events with one single goal in mind – networking. Planning the perfect event that offers diversified networking opportunities isn’t a simple task. Luckily, new technologies and formats allow for the incorporation of networking possibilities in just about every type of Singapore event.
Encouraging networking at your event in 2020 can happen in multiple ways. Some strategies tend to be more effective than others or tailored towards a specific format. As a leading event management company in Singapore, we have some tips to how to make that happen at your next event. Let us examine several strategies and tips that will boost the networking potential of an upcoming event you have in the making.
Who said that networking cannot occur before the actual event itself?
Social media, online communications and mobile apps have all become integral to effective communication. Launching a dedicated networking app as a part of the event is far from expensive and it can only do the brand good.
Such exclusive web-based and mobile platforms encourage attendees to seek each other out and engage in lively discussions before the actual event has occurred. The app will be a nice ice breaker that can increase the value of face-to-face communication during the actual event itself.
Keeping such an app open and accessible for some time after the event is over tends to be another good idea. There will usually be some follow-up discussions and tracking engagement becomes easy when people rely on a communication platform crafted by you.
The event management team should pay special attention to the layout of venues as it tends to have a profound impact on the way in which networking occurs.
Effortless navigation and visual cues will be required to direct the attention of attendees to specific presenters or aspects of the gathering. Choosing larger venues is also a good idea as it gives presenters extra space to put up an engaging presentation.
Visitors need a roadmap to get around quickly and reach the people/companies that they’re interested in. Hence, event management services in Singapore are heavily focused on the selection of the right venue that has an optimal layout. This essential will remain valid in 2020.
Sometimes, networking will be hindered by the fact that an event is being attended by a rather diverse group with little in common.
In such instances, it will be up to the event planner to conceptualise ice breakers and activities bound to get the communication going.
An ongoing quiz or a facts bingo about the attendees are just two examples of competitive games that can help everyone get in the mood. It’s also fun to ask each attendee to compete in a business card collection race. In this type of event, people will be encouraged to talk to as many other attendees as possible. Competitions provide a valid reason to approach others without feeling embarrassed or uncertain about how to start.
We live in a fast-paced world. Most professionals are used to quick, concentrated interactions. Such can easily be brought to an event through a speed networking round.
What exactly does speed networking entail and why does it work?
Use the coffee break of a seminar, for example, to carry out a speed networking round. The format entails a fixed amount of time that people are given for interactions with a single presenter or attendee. Once the time is over, each participant will have to move on to talking to somebody else.
The concept is borrowed from speed dating and it works for several simple reasons.
When there’s a time limit, people keep the conversation focused. There’s also no need for small talk and ice breakers. As a result, the pressure is off and everybody feels comfortable getting directly to the point.
Often, a coffee break or a speed networking opportunity will be insufficient to ensure more personalised and detailed communication.
Hence, you may want to follow the general events with a couple of smaller sessions reserved for informal talks.
Event organisers will often plan additional informal lunches and one-on-one sessions between attendees and companies. Such informal events create value by giving very small groups a chance to address specific issues without the disturbances linked to a general event.
For such events, you can group attendees together in small cliques to make the conversations more tailored to the specific needs. The grouping could happen on the basis of business sector or specific type of service the attendees are interested in.
Introverted individuals and those who are new to the event scene may feel reluctant about seizing specific communication opportunities.
As an event planner, you can help these people make the most of the experience.
Hang posters on the walls that feature some of the most common questions these attendees could ask in the beginning of a conversation.
You can also send attendees a preliminary email about a week before the event is scheduled to take place. The email could provide a bit of fun guidance on introducing oneself, making a pitch, approaching the issue of a partnership or asking specific questions.
Digital technologies and some old-school approaches towards networking will work together when you’re planning an event. It doesn’t really matter if you’re going to be hosting a small workshop or a large corporate gala. Both types of events can benefit from ice breakers, digital platforms and activities aimed at better communication. Amp up your next event by focusing on networking and chances are that the feedback you receive
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